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Food Tastes Like Your Posture

Eating While Sitting

A new study published in the Journal of Consumer Research finds posture impacts taste perception, with food tasting better when you’re sitting down. Lead author Dipayan Biswas, PhD, professor of marketing at the University of South Florida, is an expert in cross-modal effects and looked specifically at how the vestibular sense, which is responsible for balance, posture and spatial orientation, interacts with the gustatory sensory system, which impacts taste and flavor.

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He found that holding a standing posture for even a few minutes prompts physical stress, muting taste buds.

Read more about how “Posture Impacts How” from ScienceDaily.