Weight loss coaching startup Prescribe FIT, Inc. signed its first patient in January 2020. Three months later, hopes for rapid expansion were dashed when nonessential healthcare shut down in the pandemic.
But that pause allowed the company to refine the product through focus on that single patient, CEO Brock Leonti said. Along with other pivots over its five years, the company has become more valuable – revenue has doubled so far this year.
Published on August 8, 2022
