The Category Visionaries podcast explores GTM stories from tech’s most innovative B2B founders. In this episode, they spoke with Brock Leonti, CEO & Co-Founder of Prescribe FIT, about how our orthopedic care platform raised $15 Million in funding.
Here are some key topics from the conversation:
- Innovative Orthopedic Care: Prescribe FIT integrates lifestyle modifications and weight loss into traditional orthopedic treatments, enhancing pain management and mobility for patients.
- Patient Success Stories: Brock shares a compelling story of a patient who lost 174 pounds through the program, significantly improving her mobility and quality of life.
- Founding Insight: The idea for Prescribe FIT emerged when Brock recognized the potential of prescribing physical activity as a form of medicine, akin to issuing daily doses of medication.
- Market Research and Pivot: Initially spending a year and a half in research and market validation, Prescribe FIT pivoted based on feedback from hundreds of physicians, leading to the current successful product iteration.
- Covid-19 Impact: The pandemic accelerated acceptance of digital health solutions in orthopedics, validating Prescribe FIT’s approach and boosting market traction.
- Human-Centered Approach: Prescribe FIT emphasizes a human-centered care model, with each care coordinator managing up to 100 patients, ensuring personalized support and scalable growth.
Tune into the Category Visionaries podcast on Spotify
Published on August 12, 2024
